Our Story

We're Building the Future of Restaurant Tech

Magic Serve was born from a simple idea: every restaurant deserves access to powerful, easy-to-use technology.

Our Mission

To empower restaurants of all sizes with technology that simplifies operations, increases revenue, and creates better experiences for both staff and customers.

We believe that great food and hospitality should be supported by great technology — not complicated by it.

10K+

Restaurants

50+

Countries

$2B+

Transactions

99.9%

Uptime

Our Values

Customer First

Every decision we make starts with our customers' success in mind.

Global Mindset

We build for restaurants worldwide, respecting local needs and cultures.

Excellence

We strive for the highest quality in everything we build and ship.

Passion

We love restaurants and the people who run them. It's why we do this.

Meet the Team

A

Alex Rivera

CEO & Co-Founder

Former restaurant owner with 10+ years in hospitality tech.

S

Sarah Chen

CTO & Co-Founder

Ex-Stripe engineer passionate about payments and UX.

M

Marco Rossi

Head of Product

Product leader with experience at Toast and Square.

Y

Yuki Tanaka

Head of International

Driving global expansion across Asia and Europe.